Indelible Lab, a boutique design and digital art studio, was created by designer Carolina Losada and digital illustrator Aurelio Guzman as a studio setting in which new design directions could be explored as well as a creative outlet for their more experimental design and illustration work. The studio has since grown to meet the needs of diverse clients and encompasses work including corporate design, web design, digital retouching and illustration, 3D design and visualization, to name a few. Indelible lab’s client base is wide ranging and includes everything from retailers to the service industry and education. Their approach to design challenges is always one of trying to both innovate and advance the field while seeking out the most effective solution to the challenge. A holistic approach to the art and design process ensures that each solution goes well beyond surface aesthetics and tackles the core of the messaging or product in question. In fact Indelible Lab has been known to sit with clients and discuss their entire project vision, sometimes helping to rework and reshape the project’s direction in order to provide a complete and effective design solution.

We developed a logo and created a set of friendly illustrations to represent the business’ areas of service and incorporated them 
into a clean, sophisticated environment dominated by blue, white and orange as an accent color. The illustrations were used throughout the identity system.

Along with designing business cards and a corporate letterhead we also created mailing stickers, travel ticket holders and luggage tags.
The unmistakable astuviaje blue is now well recognized in the industry and by customers.

The development of the brand was completed with the creation of the astuviaje website.

To read more on the development and expansion of this brand go to:
astuviaje gourmet – Adding flavor to the travel industry
astuviaje insitu – An experience in taste
astuviaje tv spot– Broadcasting animated travel

To see more images check out Illusion 360′s article.

We developed a logo mark and branding system for this branch of the business, making sure it would family with the established branding strategy. astuviaje’s logo mark is already well known and effective in the marketplace so we decided to build on the mark to create astuviaje’s gourmet line logo. We added earth tones to the brand’s palette and established a look and feel for the new culinary services that conveys the sophistication
and authenticity of culinary luxury vacations where travelers explore exotic locations while being exposed to traditional dishes and methods
for creating regional gourmet cuisine.

Along with the logo mark we developed collateral material including culinary tour pamphlets, culinary information brochures and promotional pieces.

Although a traditional branding system is important to most businesses, these days a strong logo, beautiful print material and an effective
promotionals are often not enough to convey the branding strategy of a business. Communications need to go beyond the paper world
and explore digital media. astuviaje needed to expand online. In order to do so we created an online business strategy with assets including
a clean and easy to navigate gourmet section on the existing astuviaje website, a monthly newsletter and quarterly e-blasts. We also developed
the social online presence for the travel agency. Now you can find astuviaje on major social networks such as facebook, twitter, youTube and flickr.
We developed strategies on how to manage a positive web presence and unified all online communications under the branding system
already established with the corporate ID. Many of the online communications leverage existing web technologies such as flickr and youtube
to give a rich, immersive experience to readers while allowing for greater flexibility and low development time.

To read more on the development and expansion of this brand go to:
astuviaje branding – ID design for an emerging travel agency.
astuviaje insitu – An experience in taste
astuviaje tv spot – Broadcasting animated travel

Design is everywhere in our lives, perhaps most importantly in the places where we’ve just stopped noticing. 99% Invisible (99 Percent Invisible) is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars and KALW in San Francisco.

This podcast on Concrete Furniture is so interesting:

Short 4-6 mins. podcasts can be downloaded for free from iTunes or listened online at 99% Invisible’s site

This word mark was featured on:
LogoLounge Volume 6 published in February 2011
HOW International Design Awards published in March 2011.

Other logo works:
Latitude 4 – From seed to necklace
PhiTribe – An artistic community
Ibitta’s Nopalinaza – Logo design

For the wine tasting experience we designed a full set of icons to be used on the event invitation, wine tasting score cards
and the wine informational pamphlet given away at the event.

To read more on the development and expansion of this brand go to:
astuviaje branding – ID design for an emerging travel agency.
astuviaje gourmet – Adding flavor to the travel industry
astuviaje tv spot – Broadcasting animated travel

With the logo created we put together the brand style guide with specifications for colors, typography and logo usage and set out to develop
business cards and a packaging system for the jewelry.

Along with the stationery we created a photographic style and initial library. Each of the products is unique and thus each image should portray
the idea of a hand made work of art that is precious and sophisticated. The jewelry is set amongst plants and nature to evoke the natural aspect
of the product all made with plant seeds. We featured the photography throughout the website and kept the rest of the design clean to allow for
the photography to dominate.

For the website we wanted to create a intuitive user experience and easy to navigate web architecture. We tried to create a seamless flow
for the user with helpful guides and suggestions throughout their visit.

narration:
“Yesterday we discovered the most exotic places.
We spent time with the friendliest people.
And ended our day with the most
exquisite dinner I have ever had.
And best of all, I made it myself.
With astuviaje gourmet you discover
a world of flavor.”

To read more on the development and expansion of this brand go to:
astuviaje branding – ID design for an emerging travel agency.
astuviaje gourmet – Adding flavor to the travel industry
astuviaje insitu – An experience in taste