Several years after it’s initial inception, astuviaje, a young, modern, Latin American travel agency began offering specialized travel services.
These services included the development of it’s new line of culinary travel: astuviaje gourmet. As their literature states: “astuviaje gourmet
offers travelers a delicious alternative to the traditional vacation as it invites them to taste individual cultures, customs and traditions
through local flavors and appetizing cuisine.”.

We developed a logo mark and branding system for this branch of the business, making sure it would family with the established branding strategy. astuviaje’s logo mark is already well known and effective in the marketplace so we decided to build on the mark to create astuviaje’s gourmet line logo. We added earth tones to the brand’s palette and established a look and feel for the new culinary services that conveys the sophistication
and authenticity of culinary luxury vacations where travelers explore exotic locations while being exposed to traditional dishes and methods
for creating regional gourmet cuisine.

Along with the logo mark we developed collateral material including culinary tour pamphlets, culinary information brochures and promotional pieces.

Although a traditional branding system is important to most businesses, these days a strong logo, beautiful print material and an effective
promotionals are often not enough to convey the branding strategy of a business. Communications need to go beyond the paper world
and explore digital media. astuviaje needed to expand online. In order to do so we created an online business strategy with assets including
a clean and easy to navigate gourmet section on the existing astuviaje website, a monthly newsletter and quarterly e-blasts. We also developed
the social online presence for the travel agency. Now you can find astuviaje on major social networks such as facebook, twitter, youTube and flickr.
We developed strategies on how to manage a positive web presence and unified all online communications under the branding system
already established with the corporate ID. Many of the online communications leverage existing web technologies such as flickr and youtube
to give a rich, immersive experience to readers while allowing for greater flexibility and low development time.

To read more on the development and expansion of this brand go to:
astuviaje branding – ID design for an emerging travel agency.
astuviaje insitu – An experience in taste
astuviaje tv spot – Broadcasting animated travel